Insocius developed a global planning tool to support country customer-facing commercial teams with planning and executing a market growth strategy.
Our work included:
Analysis of market research and customer-team interviews to identify current mindset and practice of payers and HCPs and access barriers to market growth
Development of mindset “shift” grid that allowed customer-facing teams to plot current mindsets, practise and access situations and determine what strategic actions to take
Development of messages and evidence to support strategic actions and discussions with HCPs and payers
Design and roll out of country team workshops to ensure integration with existing local planning
