Value articulation

Accelerating market growth in speciality disease

Insocius developed a global planning tool to support country customer-facing commercial teams with planning and executing a market growth strategy.

Our work included:

  • Analysis of market research and customer-team interviews to identify current mindset and practice of payers and HCPs and access barriers to market growth
  • Development of mindset “shift” grid that allowed customer-facing teams to plot current mindsets, practise and access situations and determine what strategic actions to take
  • Development of messages and evidence to support strategic actions and discussions with HCPs and payers
  • Design and roll out of country team workshops to ensure integration with existing local planning


If you think we could help with your business challenge, get in touch.