Creating franchise differentiation in an increasingly crowded space
Insocius partnered with a leading global biopharma company to reposition their industry-leading portfolio of established products into a cohesive, powerful offering that could weather the coming competitive storm.
Our work included:
- Senior team engagement and articulation of a bold new vision for the portfolio
- Driving accelerated uptake of the new vision through a commercially-focused execution plan including messages, evidence dossiers, sales tools for European and International markets
- Design and facilitation of country workshops to ensure payer negotiation readiness