Driving greater commercial focus in a priority therapy area
Insocius mobilised country commercial decision-maker teams to accelerate their focus in the company’s number one therapy area.
Our work included:
Development of global messaging and tools to disseminate them across international markets
Development of an integrated stakeholder engagement model for European markets, embedding this into annual business practices and designing workshops to embed the model into regional leadership
Creation of decision-frameworks and toolkits to align international teams around a core strategy for patient support
Researching and drafting an ‘on boarding’ dossier for new management, ensuring new joiners were immediately up to speed on the company’s strategy
Supporting a senior commercial leader to manage analyst expectations through the development of an investor relations handbook
