Securing organisation alignment to a new corporate brand
Insocius embedded a new brand framework and guidelines across a global pharmaceutical company.
Our work included:
Development of tone of voice guidelines alongside brand purpose, attributes, and values; annotated example resources to support integration into presentation and written materials
Design of company narrative with proof points and mobilisation of external and internal channel owners to support pull through
Development of resources for site and business unit leadership teams to stimulate discussion about how the brand should live and be evidenced; including brand alignment continuous improvement
