Business transformation

Securing organisation alignment to a new corporate brand

Insocius embedded a new brand framework and guidelines across a global pharmaceutical company.

Our work included:

  • Development of tone of voice guidelines alongside brand purpose, attributes, and values; annotated example resources to support integration into presentation and written materials
  • Design of company narrative with proof points and mobilisation of external and internal channel owners to support pull through
  • Development of resources for site and business unit leadership teams to stimulate discussion about how the brand should live and be evidenced; including brand alignment continuous improvement
  • Message-training for customer-facing teams


If you think we could help with your business challenge, get in touch.